Everybody loves social media. Its ability to reach millions of people within seconds has made it a powerful tool. Statistics predict that the number of users of social media platforms will reach about 5 billion worldwide by 2022. …

Most businesses understand the important role played by SEO in the growth and expansion of their business. But very few businesses look towards social media as a potential marketing hotbed. Realizing and utilizing the marketing potential of social SEO can give a huge boost to your business. The definition of Social Media SEO Social SEO or…

Cloud computing provides benefits to contemporary enterprises, such as allowing several people to access data in real-time and easily share projects. Working as a synchronized team has never been easier or more accessible, thanks to cloud computing and SaaS (software as a service) apps. Simply said, cloud computing is internet-based…

Mobile content consumption is doubling by the year. Studies show that people are 1.5X more likely to view your video advertisements through their smartphones compared to laptops and other traditional mediums. Considering this, it is safe to say that mobile video ads are pretty important for businesses. In this article…

A poor website design can have a negative impact on your conversions and sales. If you think that you have an unattractive website, it is best that you get a redesign as soon as possible. Regardless of the industry you work in or the size of your company, having a…

In an offline setting, the terms marketing and advertising have distinct definitions that separate the two from each other. However, in the digital context, the two terms are often used interchangeably. So, are they really different from each other, or is it just a matter of to-may-to vs. to-mah-to? Let’s…

The purpose of SEO for bloggers is to enhance organic traffic by optimizing a website to appear as high in search results as possible. To put it another way, SEO allows you to boost the number of people who visit your website without having to pay for advertisements. There are…

Social media is getting more crowded and competitive, with new businesses mushrooming every day. Platforms like Instagram and Facebook may be the biggest and most popular stages for companies, but they aren’t necessarily the best. One common quality that seems to have gripped these “old dogs” is the tendency to…

Unarguably, WordPress is the most widely used platform for building professional websites, regardless of whether it’s a blog, e-commerce store, or business website. It accounts for nearly half of all the websites available on the internet today. Even so, several users are unaware of the differences between WordPress.org and WordPress.com…