Key Things to Think About Before Choosing a Business Name

5 factors to evaluate when selecting your business name

  • Choose a word that encapsulates what the brand is about (Eg: Entertainment One — a TV production house).
  • Use rhyming words (Eg: Slim Jim).
  • Connect the name to something the target customer is familiar with (Eg: Cisco — which stands for San Francisco — and the company’s logo resembles the Golden Gate Bridge).
  • Play with puns (Eg: Lord of the Rinse for a laundromat and Life of Pie for a pie shop are just two of many examples)
  • Change the name’s spelling slightly without compromising the meaning (Eg: Krispy Kreme).

Wrapping up

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